Project Overview
Fashion is my voice, my rebellion, my purpose. Nova Oasis was born from urgency. A response to climate collapse and wasteful excess. I don’t design trends, I design for innovation and survival. And AI tools help me to create every piece is built with intention, merging high-performance utility with radical sustainability. This is fashion that breathes, protects, resists. For those who demand more, Nova Oasis is a future you can wear, a necessary and conscious act of renewal.
How might Nova Oasis craft an experience so immersive and intentional that Jaden feels seen, empowered, and transformed through every piece he wears?
How might Nova Oasis craft an experience so immersive and intentional that Jaden feels seen, empowered, and transformed through every piece he wears?
Nova Oasis turns earth conscious design into the uniform of tomorrow.
Nova Oasis turns earth conscious design into the uniform of tomorrow.
Nova Oasis turns earth conscious design into the uniform of tomorrow.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
The Solution
I build fashion that fights back: Gear that’s bold, durable, and unapologetically sustainable. Nova Oasis is powered by survival, driven by renewal, and crafted with high tech fabrics like Pertex Shield and recycled nylon. Every seasonal drop is rare, exclusive, and made to perform. This isn’t just outerwear, it’s armor for the future. For those who demand more, Nova Oasis delivers style with purpose, function with attitude and impact that lasts.
Persona
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
Persona
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
Persona
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
"I am seeking fashion that embodies resilience and sustainability, clothing tells a story, inspires change, and redefines the future of style.”
Jaden, 24, Fashion photographer, New York
Audience Interview
Audience Interview
Akina, a 25 years old freelance designer in London, seeks fashion that fuses style, sustainability, and meaning. She values durability and aesthetics but craves more clarity on material innovation. Akina connects with brands that tell a story especially those offering limited edition sustainable drops. For her, conscious fashion must feel exclusive, educational, and expressive. Nova Oasis speaks directly to that need: bold design with purpose, built to inform, inspire, and last.
Akina, a 25 years old freelance designer in London, seeks fashion that fuses style, sustainability, and meaning. She values durability and aesthetics but craves more clarity on material innovation. Akina connects with brands that tell a story especially those offering limited edition sustainable drops. For her, conscious fashion must feel exclusive, educational, and expressive. Nova Oasis speaks directly to that need: bold design with purpose, built to inform, inspire, and last.
Akina, a 25 years old freelance designer in London, seeks fashion that fuses style, sustainability, and meaning. She values durability and aesthetics but craves more clarity on material innovation. Akina connects with brands that tell a story especially those offering limited edition sustainable drops. For her, conscious fashion must feel exclusive, educational, and expressive. Nova Oasis speaks directly to that need: bold design with purpose, built to inform, inspire, and last.
Basic Info: 4/12/2024, Location: Virtual Interview via Zoom Duration: 25 minutes
Task Flow-(Version B)
Task Flow-(Version B)
Task Flow-(Version B)
Measurable Outcome
Jaden feels fully immersed through AR and cinematic interface design, increasing his trust, satisfaction, and connection to the Nova Oasis.
Measurable Outcome
Jaden feels fully immersed through AR and cinematic interface design, increasing his trust, satisfaction, and connection to the Nova Oasis.
A/B Testing
A/B testing showed Version B offered deeper immersion, better flow, and stronger emotional connection with users.
Key Findings
Placing AR on the collection page increased engagement and encouraged users to explore further.
The cinematic homepage (Version B) kept users interested longer and reinforced Nova Oasis' bold, immersive identity.
Single page checkout with auto-fill led to faster, smoother purchases and reduced drop off rates.
A/B Testing
A/B testing showed Version B offered deeper immersion, better flow, and stronger emotional connection with users.
Key Findings
Placing AR on the collection page increased engagement and encouraged users to explore further.
The cinematic homepage (Version B) kept users interested longer and reinforced Nova Oasis' bold, immersive identity.
Single page checkout with auto-fill led to faster, smoother purchases and reduced drop off rates.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
Key information: Location: Via Zoom, Time: 15 minutes each person Date: 3/17, Participants: Bingtong, Lancelot, Kai.
How I solved the Problem
A/B testing pushed Nova Oasis to the next level. I refined the UI into a sleek, immersive experience with clearer navigation and stronger brand presence by using AR experiences. A cinematic homepage turned shopping into discovery. I streamlined checkout and flows for clarity and speed. Improved contrast boosted readability, and account integration added exclusivity. Every change brought us closer to a seamless, future driven shopping journey that feels personal and powerful.
Second Componet
For the second component, I’ll use Runway to generate AI-powered videos and visuals that bring Nova Oasis to life. The goal is to create a dynamic, immersive brand story to highlighting futuristic aesthetics, innovative fabrics, and sustainable design. Through textile close ups and atmospheric storytelling, this visual layer pushes the limits of digital fashion, making the Nova Oasis experience more compelling, expressive, and unforgettable.
Second Componet
For the second component, I’ll use Runway to generate AI-powered videos and visuals that bring Nova Oasis to life. The goal is to create a dynamic, immersive brand story to highlighting futuristic aesthetics, innovative fabrics, and sustainable design. Through textile close ups and atmospheric storytelling, this visual layer pushes the limits of digital fashion, making the Nova Oasis experience more compelling, expressive, and unforgettable.
Conclusion
The immersive storytelling and cinematic visuals significantly boost engagement, making Nova Oasis feel exclusive and future forward. Clear navigation and interactive elements were key to user satisfaction. Moving forward, I’ll focus on creating more targeted visual content, refining our marketing strategy, and exploring AI-generated video to enhance image quality and deepen the brand’s impact with our audience. Ai has power to shift design, but more important is people's infinite fantasies and creative ideas.
Conclusion
The immersive storytelling and cinematic visuals significantly boost engagement, making Nova Oasis feel exclusive and future forward. Clear navigation and interactive elements were key to user satisfaction. Moving forward, I’ll focus on creating more targeted visual content, refining our marketing strategy, and exploring AI-generated video to enhance image quality and deepen the brand’s impact with our audience. Ai has power to shift design, but more important is people's infinite fantasies and creative ideas.
